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Hearing the Voice of the Customer

Steve Rubel says you should employ the services of your PR agency to scan the blogosphere for criticism. This goes with my assertion last week that it is easy to get free advice from your customers.
With the advent of software and services to scan the net for dirt/kudos on your company, and the buzz about buzz marketing, how far are we from PR agencies setting up fake blogs to sing the virtues of various products? I envision sort of an online Oprah show. There would be various innocuous postings about this and that, and then postings that were geared totally for product placement purposes. Maybe Pontiac/GM should give this a shot with their G6!

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