It seems so simple in retrospect, yet I can’t think of any site that offers it other than amazon.com. Now, not only can you create a wish list that allows others to see stuff you’re looking for, you can create gifts lists for other people that only you can see. I have already set one up for many of the people I buy gifts for just to help me remember that they said they were looking for something or I came across something they would like. And since amazon.com is capturing this information for me, they are the incumbent retailer to earn my dollars when I go to purchase one of these items. What a fantastic and innovative idea!