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Advertising Brilliance

It’s hard to make out the “GM” in the logo at the top of the building in this picture (the Cadillac symbol is unmistakable), but how many times over the last 2 weeks have you seen this image for free on tv? Ok, calling it advertising brilliance might be far fetched, but through this image GM has put their logo out there countless times as being associated with the Super Bowl in Detroit without any incremental cost per impression.
Sure, the stadium the game is being played in is called “Ford Field”, but I have yet to see the logo or anything else that alludes to Ford Motor Company. I have had GM ingrained in my head as being related to this Super Bowl thanks to the repeated appearance of this image.

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