How many people saw the ads that followed the GoDaddy commercial? That is to say, how many people got on the internet and went to see the Danica Patrick “Exposure” commercial?? It’s amazing that the practices & standards committee wouldn’t let them air that commercial, but in the end GoDaddy won. And whoever the poor advertiser was right after that lost.
Posts from the ‘Business Snafus’ Category
The Wall Street Journal is reporting that Bob Nardelli has resigned as CEO and Chairman of The Home Depot. Nardelli has been there six years and has been entangled in controversy over his compensation ever since. To add insult to injury, his severance package is worth approximately $210 mm, of which $20 mm is cash. I wish someone would pay me that kind of money to quit my job.
The only upshot to this is the stock is up 4% in pre-market trading. Maybe we’ll get someone good leadership in there and Home Depot will rejuvenate as a company.
As a stockholder and a frequent shopper, one thing I would like to see is the return of customer service. Ever since the introduction of the self-checkout lines I have noticed a trend of decreasing help. It used to be that if you walked into the plumbing department, you were greeted by someone who used to be a plumber who could offer assistance and advice. These days, you rarely even see anyone in a particular department with any specialization (just my observations, your mileage may vary). Then to top it off, there is usually only 1 manned checkout – the rest is self-checkout. Self checkout is fine if you’re buying nice shrink wrapped products. But when buying lumber, sheet rock, fertilizer, and other bulky stuff it’s not even an option.
I am a big fan of Moe’s Southwest Grill. However, I have to wonder how they will grow with their menu structure. Don’t get me wrong – the food is great. The service is great. I wouldn’t change a thing – except how you order it.
Let’s look at burritos. You have 4 choices – the Art Vandalay, the Joey Bag of Donuts, the Triple Lindy, and the Homewrecker. When you view the menu, it looks overwhelming. They all seem pretty much the same. The Art has no meat, but all the trimmings. The Joey has your choice of meat, but no sour cream or guacamole. The Triple is the same as the Joey plus your choice of sour cream or guacamole. The Homewrecker has both sour cream and guacamole on it. These are pretty subtle differences.
A scenario that I see play out almost any time I’m in a Moe’s is someone will come in and order something like a Homewrecker. When they’re getting the fixings put on, they’ll say “no sour cream”. The person preparing the burrito then says “well, that’s not a homewrecker”. So now the customer has been corrected.
This has happened so many times that I realized that they have broken the golden rule of user interface design – they made the customer think. I don’t want to think. I want a burrito with X, Y, and Z on it and you should figure out what the heck it is when I get ready to check out and charge me appropriately. I know they like the cute names, but it just overcomplicates things. You can boil four menu items down to one:
- Burrito w/ cheese, salsa, lettuce ($x.00)
- add Meat ($x.00)
- add sour cream or guacamole ($x.00)
- add sour cream and guacamole ($x.00)
I’ve got a few friends who like going there if I go since I can boil it down for them like this – otherwise they don’t go. I wonder how many people feel this same way and what impact the menu has on same store sales growth on this fantastic franchise.
Would you take the “Sugar” out of the Sugar Bowl? The “Orange” out of the Orange Bowl? Certainly you wouldn’t take the “Rose” out of the Rose Bowl (they don’t even sell title sponsorships). So why take the “Peach” out of the Peach Bowl? I know that in some respects title sponsorships are good for the game since the sponsorship makes college scholarships available to the participating teams. But there is a certain amount of tradition with each of these old college bowl games, and I for one am not happy that the big ACC – SEC matchup that has been the Peach Bowl for so many years is now simply the Chic-Fil-A Bowl.
Furthermore, I think it is a huge mistake to lock in to a corporate name like that. After a couple of years, people will come to know the game by that identity. If Chic-Fil-A decides to pull out (or pay less than the going rate), organizers will be in a predicament since they no longer have a brand identity – the brand for that game will have become Chic-Fil-A. The peach was easily identifiable with Georgia. I don’t think most people identify Chic-Fil-A with Georgia.
Read More -> Deal made for Chick-fil-A Bowl – 2005-12-16
How is this for a crappy sneak-wrap agreement?
I don’t know who Permission! is (aside from what is contained in this message which tells me they are a division of Equifax) and I sure as heck do not recall signing up for a membership with them. Somehow I doubt that membership has any privleges with these people. Equifax is headquartered in Atlanta – I wonder how the CEO would respond if I mailed him a letter that said “By continuing to receive mail from Mike Schubert, you agree to give him 10% of your salary.”