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Posts tagged ‘Advertising’

Advertising Brilliance

It’s hard to make out the “GM” in the logo at the top of the building in this picture (the Cadillac symbol is unmistakable), but how many times over the last 2 weeks have you seen this image for free on tv? Ok, calling it advertising brilliance might be far fetched, but through this image GM has put their logo out there countless times as being associated with the Super Bowl in Detroit without any incremental cost per impression.
Sure, the stadium the game is being played in is called “Ford Field”, but I have yet to see the logo or anything else that alludes to Ford Motor Company. I have had GM ingrained in my head as being related to this Super Bowl thanks to the repeated appearance of this image.

Super Bowl Commericials – A Missed Opportunity

Thus far, I haven’t seen a commercial worth spending the $2.5 million to air. I think the biggest loser so far is GlaxoSmithLine – the maker of Geritol vitamins. They should have sponsored the Rolling Stones halftime show. Or better yet, the Rascal scooter people. I guess that just makes too much sense, though.
The show isn’t bad, but I’m more impressed with the amount of work that it took to get that stage, lighting, and effects set up in 6 minutes, and then removed from the field after the show in another 6 minutes. I even caught a glimpse of a timer next to one of the audio monitors on stage that is used to keep track of the Stones’ 12 minute allotment. A lot of planning and money went into these 12 minutes.
Alright, let’s get back to the game between these two teams that I don’t give a rat’s ass about.