Last year I looked at a new app called Mailbox that was promising to tame the beast that is your gmail inbox. At the time, I was turned off for a couple of reasons:
- There was a wait list within the application before I could use it. There were something like 500,000 people ahead of me. This seemed bogus to me at first.
- They store my email on their servers. I have my own system of rules setup within gmail, so this did not seem like an appealing approach to me.
- It was only available for gmail. I have an Exchange account for work and an iCloud account for personal communications. I was really looking for a more complete solution.
I finally gave in and began using the app a few weeks ago, and I really like it. I thought through my original list of complaints, and have come to grips with them in the following ways:
- Because they were storing messages, they needed disk and i/o capacity. The wait list approach allowed them to grow predictably rather than get flooded and be rated as a crappy app out of the gate. I think ratings probably did suffer a little bit by the wait list (e.g. it too me a long time to go back and give them a try), but in the end I haven’t heard anything negative about their service overall.
- Google stores my email on their servers. If I allowed them to, with all of their data mining and ad targeting capabilities, why wouldn’t I let someone else? How much worse could it really be?
- Mailbox added support for iCloud and Yahoo. This made it so that all my personal mail (gmail and iCloud) could be processed by their app, and my work email could be entirely processed by the native iPhone email app.
What does mailbox provide that my own rules based approach not? Reminders. With Mailbox, I have the ability to tell it to remind me of a particular message later today, tonight, tomorrow, or at some future date and time. It then removes that message from my inbox so it does not clutter my thinking. At the appropriate time, I get a notification on my phone and the message re-appears for me to act on. The service also works with gmail rules – I just have to go back in and change my rules that route to my old “_Read” label to the one within Mailbox. This will make it so that newsletters and other general information sources automatically go in a “to read” list that I can process when I have free time to catch up on stuff.
So far, so good. I am happy with the application as is, but also looking forward to seeing what these guys do next.